Greenhouse wanted to do something different, but with a voice that was trusted.
Greenhouse had built the category. They had won the analyst slides, the integrations bake-offs, and the field pricing. What they had not fully won was the room. The actual practitioners running hiring at the next generation of high-growth companies, in person, on a Tuesday night, with a drink in hand.
So the brief came down to two questions. One: how do we get the smartest twenty-four heads of talent in tech in front of the people who already buy Greenhouse, and the people Greenhouse wants next? Two: how do we walk away from each night with a piece of content that actually carries, long after the lights come down and the stage gets struck?
The answer was a tour. Six cities, two heads of talent per night, hosted by us, in the Greenhouse field-marketing footprint, recorded clean. The Roadshow.
One format. Six rooms. Twelve episodes.
We didn’t want a panel. Panels are how interesting people get less interesting in public. We pitched a two-act, two-guest, talk-show format. Each guest gets their own act, hosted by Brandon, with the audience in the room and a tight production cadence. Forty-five minutes a piece. No keynote. No slides.
The math was deliberate. Six cities × two guests = twelve episodes, each one shippable on its own merits, each one drafting on the city it was recorded in. The stage night was the shoot. The shoot was the stage night.
- Format design. Two-act talk show. We wrote the runs of show, the cold opens, the segment beats, the transitions.
- Casting and booking. Twenty-four heads of talent at companies the audience was already trying to get hired at.
- Hosting. Brandon, on stage, with the prep work that makes a real conversation possible.
- Production rig. Multi-cam, broadcast audio, on-tour edit bay. Fast turn.
- Post and distribution. Twelve episodes shipped on Greenhouse’s site, BTTM feed, and the cuts the morning after.
The room was at full capacity. The guests were sharper than at any conference I had booked all year. And the cuts went up the morning after.Director of Brand Marketing · Greenhouse
Show up. Host the room. Ship the cut.
The repeatable bit of a tour like this is the rig. The unrepeatable bit is what happens in the room. We tried to make it look like nothing was happening. No producer in your ear, no second-take energy, no “Can you say that again but warmer?” while simultaneously running a full broadcast capture in the background.
Each night looked roughly the same. Doors at 6. Greenhouse welcome at 6:30. Act one at 7. Act two at 8. Audience Q&A at 9. Wrap and de-rig by 10. Edit assembly started in the hotel that night. Highlight cuts shipped the next morning, with the long episode following in two weeks.
The discipline was in the cadence. Every guest got the same prep, the same length, the same care. Every city got a different audience and we wrote each show to it. The stage in Austin doesn’t sound like the stage in NYC, and the guests in LA aren’t the guests in Seattle. The tour respected that.