Building The Talent Machine · From the studio
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About

The right questions. The right people.

Building The Talent Machine is a content studio for the talent space.
Why we exist

The story should outlast the moment.

Companies spend real money on launches, events, and conference floors. The people and ideas behind that work should not disappear when the room empties.

Building The Talent Machine puts the people building talent teams into conversations worth watching. We help a company tell its story through the customers, operators, and practitioners who give that story credibility.

Who we are

Longtime talent operator. Trusted host.

Brandon Jeffs, host. Brandon has spent more than a decade in talent acquisition. He has been the recruiter, the closer, and the head of talent. He asks the questions a talent operator would actually ask, in language the room understands.

The studio. A small group of producers, editors, writers, and strategists. We make executive interviews, customer stories, and event coverage for companies with something real to say.

What we make

Conversations people carry with them.

  • The show. The newsletter and podcast put talent leaders and practitioners in conversation about the work they are doing now.
  • Custom work for brands. Executive interviews, customer stories, and event coverage. The case studies index has examples.
  • Stories that keep working.A launch, event, or important moment becomes a body of work that can live on a company's channels after the day is over.
Our point of view

The people matter. The questions matter.

Another branded video or booth recap is easy to ignore. A real conversation with the person closest to the work is not.

BTTM brings the right people into the room and asks the questions that let their expertise show. The result is content a brand can keep using long after the event, post, or announcement has passed.

Network effects

What people say.

See all the love →

By far and large this is the best quality production I have seen. Hands down. Elite level content.

Rich Lewis-Jones, VP APAC·LinkedIn
LinkedIn comment from Rich Lewis-Jones, VP APAC: 'Maaaaate! I have been in this space for a long long time and by far and large this is the best quality production I have seen, HANDS DOWN! Kudos to you and your team! Elite level content!'

Your entire series is honestly filled with so much education, fun, and spirit. PUMPED~

Beth Marceau, Fractional Recruiting Partner·LinkedIn
LinkedIn comment from Beth Marceau: 'Edge of my seat! Your entire series is honestly filled with so much education, fun, and spirit. PUMPED~'

I'm interviewing for my literal dream job, and the hiring manager actually watched the entire episode.

Jessica Sims-Gousse·LinkedIn
LinkedIn thread: Brandon Jeffs posts a Greenhouse-tagged video with the caption 'You get to be the reason somebody gets to go home earlier.' Jessica Sims-Gousse replies: 'OMG! Funny enough, I'm interviewing for my literal dream job, and the hiring manager actually watched the entire episode.'

People are sharing your name in the right circles, for the right reasons.

Tim Sackett·Text message
iMessage from Tim Sackett: 'BTW I was on a text string a couple of days ago with Madeline and some other industry insiders and someone was looking to do some cool marketing stuff and Mads immediately told them your name. And I seconded that. Just wanted you to know people are sharing your name in the right circles, for the right reasons! Have a great day!'

Want to work together?

Tell us what you're trying to make. We'll tell you whether we're the right team.

BUILDING THE TALENT MACHINE

In-depth case studies of BTTM's custom content engagements. Reported, written and shipped by the team that produced them.

Case Studies
© Building The Talent Machine, Inc.