Most brands stop at presence. Built In wanted more.
Most brands that show up at conferences stop at presence. A booth, some swag, their team in the room. That doesn’t travel. The day ends, the venue empties, and the conversations that happened on the floor stay there.
Built In wanted more than presence at RecFest. They wanted to turn the day on the ground into something the team could keep using long after the conference packed up.
That’s what BTTM does. Brandon has been in a recruiting seat for ten years. He asks the questions a recruiter would actually ask, and the answers come back like conversations instead of interviews. The output is content the brand keeps: clips, quotes, footage that lives on their own channels for months after the venue is empty.
Be on the floor. Capture the pulse. Ship content for the next year.
The brief was simple. Be on the floor at the Built In booth at RecFest. Capture the pulse of what was actually happening, not a polished recap. Ship vertical content the team could put to work right away.
Three things upfront:
- Ten short vertical videos.Each one a single question for a recruiting leader walking past the booth, cut tight for Built In’s social.
- One long interview.Built In’s CEO on where the recruiting market is headed, recorded in the quietest corner we could find.
- Four pre-event posts. Short teases, written and shipped in the two weeks leading up, to bring people to the booth.
A small crew on site: a producer, a host, an editor. One day. No return trip. We shipped eleven short videos in the end, one more than promised, because the booth kept producing people worth talking to.
The Built In booth at RecFest had real conversations all day. We got eleven of them on tape and shipped them inside a week.BTTM Studios · Field producer note
One booth. One question. Eleven answers.
The repeatable bit of an event shoot like this is the rig. The unrepeatable bit is who walks up to the booth. We set up a 9:16 vertical capture in the back corner of the Built In activation, with a host chair, a guest chair, and a single tight question prompted off the floor of the conference itself.
Recruiters came off the show floor, sat down, did sixty seconds with Brandon, and were back at RecFest before they were missed. Each interview was its own complete unit, usable on day one, no editorial through-line required.
The full set lives on Built In’s owned channels. The contact sheet of all eleven interviews is below. Click any tile to watch.