Why we did this
Most brands that show up at conferences stop at presence. A booth, some swag, their team in the room. That doesn't travel. The day ends, the venue empties, and the conversations that happened on the floor stay there.
Built In wanted more than presence at RecFest USA. They wanted to turn the day on the ground into something the team could keep using long after the conference packed up.
That's what BTTM does. Brandon has been in a recruiting seat for ten years. He asks the questions a recruiter would actually ask, and the answers come back like conversations instead of interviews. The output is content the brand keeps: clips, quotes, footage that lives on their own channels for months after the venue is empty.
What we said we'd deliver
The brief was simple. Be on the floor at the Built In booth at RecFest USA. Capture the pulse of what was actually happening, not a polished recap. Ship vertical content the team could put to work right away.
Three things upfront:
- Ten short vertical videos. Each one a single question for a recruiting leader walking past the booth, cut tight for Built In's social.
- One long interview. Built In's CEO on where the recruiting market is headed, recorded in the quietest corner we could find.
- Four posts before the event. Short teases, written and shipped in the two weeks leading up, to bring people to the booth.
A small crew on site: a producer, a host, an editor. One day. No return trip.
What we made
[Coverage screenshots and embedded vertical interviews are dropping in next.]
The full set lives on Built In's owned channels.