An announcement week with no story to travel.
Findem invited us to UNLEASH at a moment most companies would treat as a press release and a stage slot. They were announcing the acquisition of Glider AI, sponsoring the conference, and putting their Chief Product Officer on a keynote stage, all in the same week.
A booth and a banner do not make any of that travel after the show floor empties out. The wider problem is one we hear from every HR tech marketer planning a conference budget. Practitioner attendance at trade shows is down. The probability that any given badge walking past your booth is a qualified lead is low. If a tree falls in the forest and no one is there to see it, the spend does not justify itself. You have to tell the story of going.
The invite came from Natalie Stones, a long-time friend and collaborator. She knew what we make and how we work. The brief was not a sizzle reel for the lobby screen. It was content the Findem team could use the day after they got home, and the week after that, and the month after that.
We have been in the recruiting and HR tech worlds for a decade. We host like recruiters, not like camera crews. The questions that come back are conversations, and the footage holds up on a brand channel because the answers are real.
One booth. Twenty-three hours. A run of show.
One day on the floor at Caesars Forum, booth 532. Two-person production crew. Four cameras across the day. Twenty-three hours in Vegas, gear in and gear out.
The deliverables, agreed in advance:
- One sizzle reel. A vertical cut of the day that opens the package, around thirty seconds.
- One stage talk capture.Findem’s Chief Product Officer, Ash, on the spotlight stage, with logo intro and outro.
- One sit down interview. Hari and Satish in conversation, conducted by the Findem marketing team, captured by us.
- One inclusion in Brandon’s Day in the Life. A roughly seventy-five second segment for LinkedIn the week after the show.
- One blog recap. Written and shipped with all the assets attached.
And three bonus pieces, if the day held together:
- One sit down with Josh Bersin.Industry analyst, in the room, mic’d up.
- Three vertical shorts with Ash. Pulled out of the same camera setup as the stage capture.
- One hiring promo with Dan.A vertical recruiting spot for Findem’s open roles.
We hit all eight.
The package came back with the Josh Bersin interview, the three Ash verticals, and the Dan hiring promo on top of the original brief.
The sizzle reel ran on Findem’s channels in the days after the show. Ash’s stage capture went out with logo treatment. The Hari and Satish sit down was packaged for the marketing team to slice as they needed. Brandon’s Day in the Life posted to LinkedIn on March 24, with a recap blog landing on April 3 carrying every asset together.
The Josh Bersin sit down was the bonus we cared about most. He was on the booth for a photo opportunity at eleven in the morning. We took the camera time before he moved on, and the cut came back as a real conversation about where recruiting is going with platforms like Findem and Glider in the same company.
The full set lives on Findem’s owned channels. The sizzle, the stage talk, the sit downs, and the verticals are all ready to be re-cut as the team needs them through the rest of the year.BTTM Studios · Field producer note